PureTone/Pono

Neil was impulsive and he often times was not patient. He funded several of his ideas with his own money instead of waiting and meeting with the right people. In the beginning chapters, he was going to meet with executives to talk about his start-up company, PureTone. He was seeking financial backing for his idea to make a portable music player with high quality sound that could be felt.

PureTone was an endeavor that Neil wanted to invent. He believed that it had superior sound quality over iTunes, CDs, and MP3 players. Neil was concerned about the sound quality, which he felt was lacking due to the convenience and wide ease of music availability. Neil wanted to stop being enraged about the poor sound quality of music but it really bothered him. He was obsessed with it.

The title of the book came from a question about...