The War Zone, Messages Summary

Tom Bradley, the former mayor of Los Angeles, was in his office at City Hall when the verdict was handed down. He and his staff realized that they needed some kind of strategy to address reactions to the verdict. They had planned to go to the media at about five o'clock. He knew that the verdict was due that afternoon and had devised four different messages to deliver, depending on what the verdict was. He did not seriously think that a complete acquittal was possible, but had created a message just in case it occurred. When there was an acquittal, the mayor's staff got their message on the air directly to the public within an hour and a half. Essentially, the message expressed his outrage at the verdict, but he also wanted to tell the public that...