The First Two Books

Steven D. Levitt and Stephen J. Dubner are the co-authors of two best sellers, “Freakonomics” and “Super Freakonomics.” “Think Like a Freak” is the third in this series of freakonomic books. The authors urge people to quit their jobs or their relationships if they are not happy. After collaborating on three books they are willing to take their own advice once their co-writing partnership is no longer satisfying.

The Economic Approach

The brainchild behind thinking like a freak is based on what is known as the economic approach. Freakonomics has nothing to do with economics per se. Applying the theory behind the economic approach to this new way of thinking. The economic approach is dependent on data, not beliefs or ideology, in the pursuit of an understanding of how the world works. It delves into the role that incentives play in success or failure...