Fear

Fear is an important theme in the book for several reasons. The most obvious is the fear of layoffs that the creatives are exposed to. They know that they are well paid and insured but termination would dramatically change their lifestyles for the negative and that is something that no one wants to experience. Some of the older creatives like Yop, for example, know that finding another advertising job will not be easy because the industry favors young people. The fear for Yop is living in a youth-centered culture as a 48-year-old man. If terminated, Yop may never again live the life to which he has become accustomed. This affects his wife too so the fear looms large in his life. While the creatives may complain about agency life, the fear of unemployment is becoming more of a reality every day and they deal with it...