Pecuniary Canons of Taste Summary and Analysis

"The caution has already been repeated more than once, that while the regulating norm of consumption is in large part the requirement of conspicuous waste, it must not be understood that the motive on which the consumer acts in any given case is this principle in its bald, unsophisticated form. Ordinarily his motive is a wish to conform to established usage, to avoid unfavourable notice and comment, to live up to the accepted canons of decency in the kind, among, and grade of goods consumed, as well as in the decorous employment of his time and effort" (Chap. 7, p. 115).

The consumer is aware that his consumption is observed by others. His habits are directed by the principle of conspicuous waste. Property becomes sacred and this is where crimes against property begin. Wealth becomes a measure...