Chapter 10, Google Today, Google Tomorrow Summary

Google faces many challenges in the coming years as it grows from 3,000 employees to perhaps 30,000. Continuing to innovate, keeping highly productive employees and learning how to partner with more traditional companies are among these challenges. Shona Brown is hired as vice president of business operations to keep Google from imploding and failing to execute. Page and Brin create a declaration of principles and values for the company, known as the Tablets. Using the Tablets as a base, Brown and Schmidt reorganize Google so that it can scale to a company ten times its present size. This amounts to an organization around core groups of functions, with encouragement for the engineers to keep acquired products viable and to dream of future products.

Google develops an odd culture over its five years of growth, and this culture...