Summary

Chapter 15 is titled “Better than Harvard.” Michael Sexton, pitched the idea to use Trump's name is a series of online continuing education courses for realtors. Trump took the idea to the next step and, with Sexton at the helm, opened the Trump University. Education officials eventually forced him to change the name because the word “university” could not be used for any program in New York unless the New York Department of Education had authorized it. Trump and Sexton did not change the name until five years later, when the program became the Trump Entrepreneur Initiative.

In the first promotional video Trump taped in 2005, he made outlandish promises, including that he would personally choose the best people to serve on the faculty. It was later proven that he did not do that, and that the majority of the staff were completely untrained with...