Milan, Italy

Maurizio Gucci is killed in Milan. Milan is where he established his offices once he was no longer involved in the running of Gucci.

Florence, Italy

Florence, Italy is where Guccio Gucci opened his first shop. This was the beginning of Gucci as people knew of it at the time of the narrative's publication.

New York City

Aldo Gucci opened the first Gucci store in the United States in Manhattan.

Switzerland

Maurizio spends a year in exile in Switzerland when he is threatened with arrest.

San Vittore

Patrizia spends time in San Vittore, a jail, when she is convicted of having Maurizio killed.