Summary

Chapter 6 opens with Matt describing the rise and fall of his poetry website in greater detail. Matt had been a business journalist for years but found it to be the driest form of writing. He thought of “poetfolio.com” as a website that presented business and financial news in poetic verse, as well as other more creative forms (short stories, creative essays, memoirs of investors and professionals). Matt read about a heiress who was using a portion of her inheritance to funding creative endeavors, so Matt wrote a proposal and, much to his surprise, was awarded a meager amount of funding. Matt decided to quit his job and focus full-time on “poetfolio.com.” He burned through the grant money quicker than expected, dipped into savings, went into debt, and got cold-feet days before the site was supposed to launch.

After explaining...