The speaker of the poem is a faceless entity that encourages followers of social media. They’re presented as a voice similar to a church leader or cult leader who promises unity and salvation in exchange for loyalty. They appeal to those who have lost their youth, alluding to childhood games and teenage glory years. The final word, “loneliness” (Line 14), suggests the speaker is gathering others around them so they don’t feel alone. In this way the become an everyman character for a particular generation and demographic who have coped with societal loneliness in this way.