Summary

Chapter 16: Speaking to Persuade begins by defining a persuasive speech in terms of trying to change the beliefs, ideas, and actions of audience members. It informs the student that the task is difficult. However, perfecting persuasive techniques will spill over into everyday situations when trying to convince someone that another idea is better.

The text once again brings ethics into play when discussing persuasive speech by telling students to make sure that their ethics conform to acceptable methods of communication. Resist the temptation to bend the truth. Put forth the best arguments to persuade. Then, it is up to each member of the audience to make his or her own decision. A speaker should never make a case by insulting the integrity of those opposed to one's personal ideas.

Persuasion is the most complex and challenging kind of public speaking. In...