Summary

In Chapter 15: Speaking to Inform, the text begins by addressing everyday situations where a person may be called upon to speak. For example, a business manager must explain the next year’s budget to his bosses, peers, and his staff. An architect reviews plans before his group. A union leader speaks before his membership. These are but a few of the many instances of informative speech that take place every day. There are three considerations to keep in mind when speaking in these situations. The information imparted must be accurate. It must be conveyed in a clear manner. The presentation must be interesting and meaningful.

The text breaks informative speaking into four types: speeches about objects, speeches about processes, speeches about events and speeches about concepts. When preparing any of these types of informative speech, do not assume that the audience...