Summary

In 2003, Jobs stated that Apple was not actively working on a tablet computer. He lied. Apple and Jobs were working on a computer that Jobs demanded to be friendly and have no physical keyboard (like most other tablet computers were at the time). Jobs and Ive worked with more than 20 different models until they picked the screen size for the device. For the processor, Apple licensed Intel’s ARM processor technology and modified it into their own processing and graphics chip known as the A4. The iPad was announced in January 2010 to a lukewarm reception. The press thought it was an unnecessary device with a name that alluded to feminine hygiene products. However, once the iPad launched on April 5th, it sold very well, partially due to an advertising campaign known as the Manifesto campaign.

After this, the narrative shifts to the...