Summary

The chapter begins by explaining Jobs’ early aesthetic taste. Initially, he loved the dark and industrial design of Sony products, but towards the inception of the Mac, Jobs began preferring a minimalist Bauhaus aesthetic. Jobs decided to include this type of design into the Mac while also keeping the product seemingly playful and Zen-like. This was quite the departure from the Mac’s original manager, Raskin’s, idea of a foldable, briefcase sized, computer. Jobs once argued that the Mac should be less like a Ferrari and more like a Porsche, as the design is minimalist yet sleek.

The Mac then went through many iterations, each attempting to improve on what Jobs critiqued. At one point, Jobs rejected and engineer’s design of the Mac calculator program. Due to this, the engineer designed a customizable calculator design so Jobs could have it...