Sign

A sign is an important object. A sign is something that sends a message or a meaning. Signs can be political or commercial or can have some other meaning.

Popular Culture

Popular culture is a term that is more or less synonymous with American culture. The term refers to what is around us in terms of entertainment and sports. As such, pop culture contains cultural icons, which are part of the subject of the book.

Consumerism

Consumerism is one of the windows or parts of popular culture. The term applies to the process of consuming or purchasing items. All of these items are sending a message of who we are.

Advertising

Advertising is a very important part of pop culture and consumerism. Its purpose is to persuade consumers to buy various items, whether they need them or not. Successful advertising results in increased sales for the company...