Brought to You B(u)y: The Signs of Advertising Summary and Analysis

This window explores the sign of advertising. Advertisers play a big role in our lives. If you need batteries, you may automatically reach for Energizers on the store shelf. "That effort was made by advertisers, and whether thy are pitching batteries, blue jeans, beer, or a myriad of other products and services the are more influential in your life that you may realize, filling your head with brand names, jingle, and slogans long after the ads they made may have disappeared" (Chapter 2, pg. 141). The purpose of advertising is to persuade the consumer to buy the product and advertisers are always experimenting with different ways trying to get the attention of the consumer. Some forms of advertising look like MTV videos. Consumers who have...