Summary

Since U.S. Customs is still unrelenting in the case of American Selling Price, Knight personally meets with the bureaucrat in charge of his case in 1979. An Oregonian senator argues for Nike, but even his sway is not enough.

In 1980, Nike decides to go all out in resisting the American Selling Price charge. Because the amount being charged had to do with shoe prices in the American economy, Nike produces their own similar shoe that they price cheaply. They advertised their story, portraying the government as the bad guy. They even file an antitrust suit against the companies who had brought up the American Selling Price in the first place. U.S. Customs finally realizes that Nike will not pay the $25 million, they settle for $9 million instead.

Nike realizes that it has to go public as a company. In order to keep...