Part II, Chapter 4 Summary and Analysis

Chapter Four in Part Two further explains how Strong Desire is Essential to Success

Learning to create a strong desire is the key to becoming successful, whether the success is as a speaker or as a salesperson or another occupation. In order to be truly successful, a great desire must be created in the audience of the speaker in order to get them to feel with emotion, thereby prompting them to act. Creating a strong desire is key to motivating all mankind to behave in specific ways. The strong desire inside each individual is responsible for that person's behavior. The strong desire to perform a job perfectly and to the highest expectations is what motivates that individual to act as he does. The next individual has an equally strong desire to shirk his duties, obtaining a much...