So why were his friends ignoring him?
-- Narrator (Chapter 1 paragraph 22)

Importance: After spending a terrifying summer in Brookline Asylum and after learning that a carnival is coming to campus, Dan attempts to contact his closest friends, Abby and Jordan. Abby and Jordan do not respond, leaving Dan to wonder why they are not responding. He even imagines that they might be ignoring him. It is one of the first mysteries in the novel.

You’re not finished.
-- Warning on photos (Chapter 4 paragraph 40)

Importance: Abby, Jordan, and Felix, all of whom went through traumatic experiences at Brookline over the summer, are trying to move on and get back to normal life. However, they all experience nightmares and flashbacks. Felix has even had to be institutionalized. Things get worse when the trio begins receiving dark photos of a scary carnival. The first photo they receive is torn into three pieces, and has the words “You’re not finished” written on them. These...