Think about your last visit to a Starbucks store. Are the principles shared in this book evident in your experience?

What qualities does the Starbucks Corporation have that make it a business phenomenon when there are similar companies that never reach that pinnacle of success?

Discuss the potential for success for a coffee business. Will Starbucks still be around in 20 years? In 50?

Howard's brother claims that Howard was born lucky and that success came easily to him. After reading the book, do you agree with Howard's brother or do you have other ideas about Howard's success?

Do you think Howard's father would be proud of him today? What other feelings might Howard's father experience observing Howard's success?

Many people take risks similar to those Howard took when starting his business. What differentiates Howard and the Starbucks experience from those who do not realize business...