Part 1, Naysayers Never Built a Great Enterprise and The Imprinting of the Company's Values Summary and Analysis

In a surprising move, Jerry Baldwin invests $150,000 in Howard's new coffeehouse business, cementing the personal and professional relationship the two men share. Gordon offers design help and even suggests the name for Howard's new business: Il Giornale. Gordon even accompanies Howard to Milan to seek more investors, beginning with an espresso machine manufacturer called Faema. Howard's initial venture into raising capital is not successful and he returns to the United States determined to find a way to raise the $1.7 million necessary to launch his business.

A Seattle obstetrician, Ron Margolis, becomes Il Giornale's first investor with the sum of $100,000, based primarily on Howard's vision and passion, not financial projections. Howard also finds an important investor...