Part 1, To Italians, Espresso Is Like an Aria and Luck is the Residue of Design Summary and Analysis

Howard pursues the idea of joining Starbucks and approaches Jerry Baldwin on the idea of incorporating Howard into the company. After a year of discussions including merchandising and expansion ideas, Jerry hires Howard despite the apprehensions of others in the company who are not sure that an outsider from New York is the right fit. Howard takes a large cut in salary and moves to Seattle in order to be part of growing an organization for which he has respect and passion.

Before taking the job, Howard takes Sheri to Seattle and she soon relinquishes her interior design business in New York in order to move to the Northwest. Howard acknowledges that it...