This section contains 1,240 words (approx. 4 pages at 400 words per page) |
Part 1, Imagination, Dreams and Humble Origins; and A Strong Legacy Makes You Sustainable for the Future Summary and Analysis
The book is a business biography written by Howard Schultz, the man who started the Starbucks Corporation. The book covers the period from Howard's early childhood days up to 1997. Beginning with Howard's emotional retelling of his relationship with his beleaguered father and a childhood spent in near poverty in the projects in Brooklyn, the book establishes the fundamental principles and core personality characteristics of this dreamer with the initiative to build an international business phenomenon.
The author, Howard Schultz, Chairman and CEO of Starbucks, explains that the Starbucks Coffee business is a blend of an original coffee company called Starbucks as well as the author's vision and values. The original Starbucks...
This section contains 1,240 words (approx. 4 pages at 400 words per page) |