Barbara Creed, the author of "From Here to Modernity: Feminism and Postmodernism" connects feminist theory with Postmodernism in her short essay in Screen. She compares the writing of two authors, Alice Jardine and Craig Owens, seeking a solution to the problem of the intersection of feminist and postmodern theories. Creed points out that while both authors come at this topic from different points of reference, both they and Creed agree that there is a common ground and a legitimate intersection of these theoretical philosophies. Her conclusions are that these philosophies are important, relevant, and connected but that they should not try to explain everything in a "totalizing theory."

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society (2000), by Arthur Asa Berger, contains information that will facilitate a study of the advertising world. He examines the cross-pressures between...