Chapters 12-18 Summary and Analysis

The final book, comprised of six chapters, summarizes the rise of activist strategies to battle the growing power, abuse and environmental destruction of multinational corporations. While these began as individual incidents, aimed at specific corporations, the growing use of media and the Internet has allowed these activist groups to coalesce, coordinate, and publicize abuses and protest activities throughout the world. Multinationals have been forced to pursue some reforms but have not abandoned their clear goals of huge profit and cultural monopolization.

"Culture jamming" is a recently devised activity of guerrilla artists, in which billboard ads are altered or destroyed and replaced with political messages against the branded corporations, or society in general. The broader goal is to take back public space, refusing to allow corporations to access the public's senses without the public's right to speak back. Culture jammers...