Perspective

The authors are all experts in their fields and dedicated to the goal of business and cultural sustainability. They are both passionate proponents of the ideas of a completely green culture and pragmatists about the necessities of business and global society. Since they have been students and innovators in the field of green innovation, they are very well-informed about the evolutions it has gone through, and in what places it has been particularly well-implemented. They are very well aware of the studies that have taught scientists about the changes in the health and availability of natural resources, and what is being and can still be done to bring them back to health. In addition to a good deal of practical and technical expertise, they are humanists as well as environmentalists, continuously reminding their readers of the importance of strong community cohesion, universal employment and housing, education and involvement...