Technology and Consumerism

One of the central themes of Made for Love is undoubtedly the increasing impact of technology and consumerism on daily life around the world, in particular whether the peddlers of new-fangled tech can live up to their steep promises to the public without causing undo harm. Gogol Industries is clearly far from a positive role model. Led by the ruthless Byron, Gogol always places the success of its products over larger ethical questions of the greater good and their impact in the world.

To Byron, any new tech is good tech, a false equation that Nutting exposes as an all to commonly held belief. The dangerous, invasive implications of his mind-reading chip never cross his mind; he is only concerned with how the over emotional public might perceive it, and he is willing to violate his wife’s consent in order to make the...