Gita Mehta Writing Styles in Karma Cola: Marketing the Mystic East

This Study Guide consists of approximately 27 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of Karma Cola.

Gita Mehta Writing Styles in Karma Cola: Marketing the Mystic East

This Study Guide consists of approximately 27 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of Karma Cola.
This section contains 848 words
(approx. 3 pages at 400 words per page)
Buy the Karma Cola: Marketing the Mystic East Study Guide

Perspective

The author analyzes the western seeker/eastern teacher dynamic of exploitation from a variety of perspectives. Without explicitly saying so, and taking all those perspectives into account, she seems to be writing with the intent of drawing the attention of both cultures to the frailties and flaws of each other's systems and practices - the east, she says, is far from the idealized source of spiritual grace and selflessness that western need has turned it into. She is, in a sense, appealing to audiences in both cultures, saying to both east and west that the potential and reality of exploitation is inherent in the principles and practices on both sides of what was once perceived as a profound spiritual divide but which is, in fact, becoming less and less of one. In terms of the book's effect on the intended audience, there is the sense that, as the...

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This section contains 848 words
(approx. 3 pages at 400 words per page)
Buy the Karma Cola: Marketing the Mystic East Study Guide
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