To galvanize global support for their fight, they coined an emotive epithet for the little-known stretch of coastline they were trying to protect: the Great Bear Rainforest.
-- John Zada (Chapter 2: "The Strangest Thing")

Importance: This quote explains that the name of the Great Bear Rainforest was coined by activists looking for a catchy way to arrest laymen's attention and to garner sympathy for their conservationist cause. Zada shows that the name is effective in driving tourism and conservation, thus proving that the activists were correct to name the stretch of land like this.

Wild, bedraggled humanoids have been reported in hinterland regions around the world for centuries.
-- John Zada (Chapter 2: "The Strangest Thing")

Importance: In Chapter 2, Zada explains the connecting tales of similar bipeds living in forest regions across the world, demonstrating the diversity of cultures for whom this creature is, at least in stories, a very real presence. He notes how unusual this uniformity is, both in terms of the creature's presence in...