Chapters 12-13 Summary and Analysis

Some of the dealers were upset after Iacocca's firing. Many contacted him with their support. Iacocca was given the use of an office in a warehouse. He only went there once. He felt he was fired for being a threat to Henry in Europe and other places. Henry felt that if something happened to him, that Iacocca would become CEO, which he didn't want. He wanted his son Edsel to succeed him.

Chapter thirteen reveals that Iacocca had many job offers but that he wanted to remain in the auto industry. It was the only business that he knew. He thought of forming a consortium of European, Japanese and US car companies to challenge General Motors. A friend of his arranged a luncheon with two Chrysler board members. A week later, he met with Chrysler board chairman John Riccardo...