Chapter 9 Summary and Analysis

Kroc in trying to increase profits and control, sold a percentage of his stock to several insurance companies to finance a privatization of some of the McDonald's franchises. The idea took off and soon, many people who applying to become owners of a McDonald's business. As the cash came in, so did philosophical differences between Harry and Ray. Ray was very much in the hamburger business by this point, but Harry was more into the real estate side of things. Harry had set up every store with a ten-year mortgage, so when the ten years were up, the money the money allotted to the mortgages would be pure revenue. They had twenty-year leases on all the buildings, and when the twenty years were over, then the corporation would take over the stores. Ray didn't like this idea at all because he...