Chapter 4 and Chapter 5 Summary and Analysis

Paper cup sales skyrocketed for Kroc. Sales had gone up drastically for paper cups because America had turned into an ice cream society after prohibition. Kroc convinces ice cream and soda shop owners to increase revenue by selling their sodas and ice cream on a to-go basis. In the Great Depression, his pay was cut ten percent, so he quit his job. He was given his job back, without a pay cut, and he knew he would have to work harder to prove their trust. He had so many sales that he hired a male secretary, Marshall Reed, that could handle complex business issues. When Kroc landed in the hospital for a few minor surgeries, Marshall was the perfect man to have by his side.

Earl Prince of Prince Castle ice cream, invents the Multimixer. Kroc knew...