Chapter 1 Summary and Analysis

Ray Kroc was a modest man selling paper cups and giving paino lessons for a living. Then one day, he stumbles upon an incredible invention called the Multimixer, a six-spindle milkshake machine, which later evolved into a five spindle machine. Kroc decides to sell the Multimixer to every soda shop and dairy bar in the nation. Restaurants all over the country say they want the same mixer that the McDonald brothers have in California. Kroc goes to San Bernardino, California to learn about the McDonald brothers. the McDonald's fast food place opened at 11 am; just before then, workers all dressed in white shirts, trousers, and white paper hats, moved the supplies into the restaurant from the outside shed. Suddenly, the parking lot was filling up with cars, and people were forming lines while others were marching back to their cars with...