Bruner, Jerome S., "Myth and Identity," in Myth and Mythmaking, edited by Henry A. Murray, Beacon Press, 1960, pp. 276-87.

Bruner examines the psychological reasons why humans are attracted to myths.

Downie, R. Angus, Frazer and "The Golden Bough," Victor Gollancz Ltd., 1970.

This study examines Frazer's entire career, including his influences, his methods, and his other writings.

Patai, Raphael, Myth and Modern Man, Prentice-Hall, Inc., 1972.

Patai, whose early career interests overlapped with Frazer's, examines mythological aspects in contemporary America in such chapters as "Madison Avenue Myth and Magic," "The Myth of Oral Gratification: Coke and Smoke," and "The New Sex Myth."

Vickery, John B. The Literary Impact of "The Golden Bough," Princeton University Press, 1973.

The focus here is on works by Yeats, D. H. Lawrence, T. S. Eliot, and James Joyce, all of which show Frazer's influence. Nearly a quarter of the book is about James Joyce...