Chapters 10-11 Summary and Analysis

Super-industrialism will change the economics of society. There will be changes in the means and ends of economic activity. The current economic models will not be effective in the age of super-industrialism. There are new human needs in the form of psychic gratification. There is more emphasis on the production of services and products now result in the inclusion of psychological extras for the purchases. These can occur in every kind of product. The psychological differences between products are emphasized by the manufacturers.

Toffler talks of the growth of what he calls the experience industries. Experiences are sold with services. An example of this are the Club Mediterranee vacation resorts or the Esalen Institute weekend seminars. Cerebrum's electronic music studio is another example. Many of the experience industries blur the line between reality and illusions. The technology of the...