"Advertising makes everything seem better than it actually is. And that's why it's such a perfect career for me. It's an industry based on giving people false expectations. Few people know how to do that as well as I do, because I've been applying those basic advertising principles to my life for years." Ch. 1, "Just Do It," pg. 1.

"A body in motion tends to stay in motion. (Reebok, Chiat/Day.) Just Do It. (Nike, Weiden and Kennedy.) Damn it, something isn't right. (Me, to my bathroom mirror at four-thirty in the morning, when I'm really, really plastered.)" Ch. 1, "Just Do It," pg. 2.

"I'm so relieved when I walk in my door, so grateful to be home where I don't have to hold my breath or explain myself that I have an immediate tumbler of Dewar's. One drink, I tell myself. Just to calm my nerves from today. After...