Rationalization

Rationalization, or the justification of a decision or action by someone, is prevalent in the life of Becky Bloomwood, the main character in Confessions of a Shopaholic. Throughout the novel, Becky's spending and finances grow increasingly out of control. Becky does not seem to be able to stop herself from spending, something she does in order to make herself feel better. Though Becky cannot seem to find direction in her life, finding a great buy at a sale, or the perfect gift for a friend seems to bring her the happiness she craves. Becky is aware that her spending is a problem, but she is unable to stop. Rather than face the issue, Becky excuses it, rationalizing each purchase she makes, no matter how large or small.

An example of this is when Becky purchases a book in order to learn how to control her spending. Instead of...