Structure

“Blink” by Malcolm Gladwell is a non-fiction book and is separated into six chapters followed by a conclusion. The book focuses on the basic human ability to make split-second decisions in the blink of an eye. Although most people assume that snap decisions are chaotic and random and merely based on current circumstances, Gladwell explains why that is not the case at all. Snap decisions originate from a wealth of information that has been fed into our subconscious minds over the entirety of our lives.

This data represents everything we have been exposed to and experienced and is stored in a locked area of our subconscious that we cannot consciously explore. But when we make snap decisions we tap a narrow slice of this data that is locked in our subconscious. We base our split-second decisions on that information. It is a seamless process referred to as...