Food in the 1990s

The 1990s consumer generation in the United States was heavily influenced by the 1970s health-consciousness wave that created huge new markets and considerably raised nutritional awareness. Pesticides and food additives came under scrutiny in the 1970s resulting in the epoch-setting removal of DDT and cyclamates containing artificial sweetener from the market; nutrition became a hot topic in science as well as popular culture. Numerous books were published about the importance of pure food, which resulted in many new health food stores stacked with organic produce. The movement has proliferated since; many of the products introduced in the 1970s became securely established in the 1990s marketplace and eating habits. However, the trend did not expand beyond a certain slice of the market, and has had arguable influence on the overall concept of food consumerism in the U.S. Healthy eating has not led to reduced...