France is a librarian and teaches history and interdisciplinary studies at University Liggett School and basic writing at Macomb Community College near Detroit, Michigan. In the following essay, he discusses the theme of dysfunctional families and how they shape adult relationships in Ginzburg's play.

The Advertisement tells a tragic story about the destructive effects of dysfunctional families. The inability of Teresa and Lorenzo to find a clear way of breaking family patterns keeps them from becoming healthy and complete adults. Their lingering co-dependent behavior, combined with Teresa's obsessive and desperately jealous clinging to something clearly unrealistic and unattainable (a happy and mutually respectful marriage with Lorenzo) leads, in fact, to Elena's death. Though Elena plays an active role in the situation that leads to her death, it is the failure of both Teresa and Lorenzo to fully let go of their disastrous relationship that sets the trap...