Lemons on the Grass, Alas Summary

The narrator, stuck in the Lincoln Tunnel, thinks how important cars are, like horses in the past. Then he thinks of all the expressions about horses in the English language. He recalls an article he wrote for Friends, a magazine published by General Motors. In the article, "Lemons on the Grass, Alas," the narrator meets his friend Howard for lunch at Les Miserables du Frite. Howard works for B&W, a PR agency. Howard is depressed. He reads the narrator a classified ad trying to sell an almost new car for half the retail price because it's a "lemon."

The narrator thinks Howard is upset because his client is the car manufacturer, but Howard's client is the NLGA, the National Lemon Growers Association. They spend millions trying to improve the image of the lemon, but...