The formula that Krantz uses is popular as a result of its familiarity, for it is one used by writers since novels first appeared. Heroine battles the slings and arrows of outrageous fortune, but the real struggle is toward true love, and in the final pages that is her reward. Romantic fiction, whether set in an historical period or foreign country, or set in the exotic locales of contemporary society, enjoys an enduring popularity because of this formula and its promise of a happy ending. The glamorous qualities in this novel come from the wealthy individuals and their life styles which are described in some detail, their scandals included, of course, and the behind-the-scenes look at an exotic industry: commercial advertising.