Greg Miller

Despite the claims of the government and media, the Internet is not a threat to Americans’ privacy, Greg Miller contends in the following viewpoint. Miller maintains that consumers are more likely to have personal data exploited by non-Internet companies, such as direct marketing corporations, than by websites. He also asserts that websites are more aware than their offline counterparts of the importance of privacy and the need to protect personal data. Miller is a staff writer for the Los Angeles Times.

As you read, consider the following questions:

1. By May 1999 what proportion of the most popular commercial sites on the World Wide Web voluntarily posted privacy policies, as reported by the author?
2. According to Miller, why are "cookies" not helpful to traditional marketers?
3. According to Seth Godin, what is more important...