by Traci L. Toomey, Lara Pratt, Catherine Rothstein, Judy Meath, and Alexander Wagenaar

About the authors: Traci L. Toomey, Lara Pratt, Catherine Rothstein, Judy Meath, and Alexander Wagenaar are researchers at the Alcohol Epidemiology Program, a project at the University of Minnesota School of Public Health that studies initiatives to prevent alcohol-related problems.

Communities can restrict alcohol ads in public places to eliminate alcohol advertising where parents have limited control over young people’s exposure to alcohol messages.

Restrictions on alcohol advertising can include:
• Banning ads from public places such as buses (inside and out), bus shelters, trains, kiosks, billboards, schools, supermarket carts, and theme parks;
• Restricting the size and placement of ads in the windows of alcohol establishments;
• Banning or limiting advertising and sponsorship at community events such as...