by Mediascope

About the author: Mediascope is a national, nonprofit research and policy organization working to promote issues of social relevance within the entertainment industry.

During January 1995, three animated Budweiser frogs were introduced on television, croaking in sequence the words “Bud,” “wei” and “ser.” One year later, children aged 9 to 11 years were almost as familiar with the Budweiser frogs as they were with Bugs Bunny, and more familiar with what the three frogs croaked than they were with Smokey the Bear, the Mighty Morphin’ Power Rangers and Kellogg’s Frosted Flakes’ Tony the Tiger. Budweiser advertising, along with other beer advertising campaigns, have made these young children aware of beer, even though they may not be legally allowed to purchase alcohol for another decade.

Alcohol Advertisements Glamorize Drinking