Study & Research Mass Media

This Study Guide consists of approximately 190 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of Mass Media.
Encyclopedia Article

Study & Research Mass Media

This Study Guide consists of approximately 190 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of Mass Media.
This section contains 2,759 words
(approx. 10 pages at 300 words per page)
Buy the Mass Media Encyclopedia Article

John Berlau

In the following viewpoint, John Berlau argues that regulations on tobacco advertising are unnecessary and counterproductive. Advertising does not compel people to smoke, he maintains, so regulations will not reduce the number of new smokers. According to Berlau, the increase in teen smoking in recent years has not been caused by advertising but by the same factors that have led to an increase in illegal drug use. Berlau believes that regulations actually benefit tobacco companies because they serve to limit competition between brands. Berlau was formerly a political analyst at Consumer Alert and is currently a regular contributor to Insight, a weekly newsmagazine.

As you read, consider the following questions:

1. Why does the author believe state and federal government agencies are being hypocritical in their attacks on tobacco companies?
2. Why did tobacco industries favor legislation that...

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This section contains 2,759 words
(approx. 10 pages at 300 words per page)
Buy the Mass Media Encyclopedia Article
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Greenhaven
Mass Media from Greenhaven. ©2001-2006 by Greenhaven Press, Inc., an imprint of The Gale Group. All rights reserved.