Chapter 1

1. Kevin W. Saunders and Kevin Durkin describe a number of experimental methods used to determine whether television violence causes violence in children. What seem to be the best methods for studying the causal relationship between television and violence? Why? What are the limitations of these methods? Based on your reading of these viewpoints, do you believe television violence causes violent behavior in children? Why or why not?
2. Both Joe McNamara and Jeff Greenfield agree that America has experienced significant cultural change since World War II, although they attribute the change to different causes. According to their viewpoints, in what ways has American culture changed since 1945? Do you believe this change represents a decline in values? Why or why not? To what extent is television responsible for these changes? Defend your answers by citing the viewpoints.

Chapter 2

1. Raymond A. Schroth contends that advertising is...