Sue Hall

In the following viewpoint, Sue Hall argues that proactive companies in many different industries are embracing procedures that protect natural resources and the environment. According to Hall, companies that restructure themselves to produce more sustainable products are winning a greater market share for these products. She maintains that companies that continue to cause environmental problems will become uncompetitive. Hall is the executive director of the Institute for Sustainable Technology in Underwood, Washington.

As you read, consider the following questions:

1. In Hall’s opinion, what choices do companies face regarding how they operate?
2. According to the author, how were Shaman’s pharmaceutical drugs developed?
3. What spurred increases in the sale of Arm & Hammer’s baking soda, according to Hall"

During the celebrations of Earth Day 1990, I found myself repeatedly asking a simple question...