by Tony Marco

About the author: Tony Marco is the founder of Colorado for Family Values and is the author of Colorado’s Amendment 2, which prohibited state and local governments from banning discrimination on the basis of sexual orientation. The amendment was struck down by the U.S. Supreme Court in May 1996.

One of the most ambitious public image campaigns in American history is under way, with the mass media’s generous help. Its message: Homosexuals are an oppressed, disadvantaged minority, much like African-Americans and Hispanics, and they deserve special legal status and privileges.

Two marketing experts outlined this campaign’s goals in a homosexual magazine article, “The Overhauling of Straight America.”

“Portray gays as victims, not as aggressive challengers. In any campaign to win over the public, gays...