Center on Alcohol Marketing and Youth

While the alcohol industry claims that it does not target underage drinkers, its voluntary guidelines are so lax that it allows advertising on programs with a majority of young people in the viewing audience, researchers for the Center on Alcohol Marketing and Youth argue in the following viewpoint. They contend that exposure to an excessive amount of advertising that glamorizes drinking or portrays abusive drinking behavior in a positive way encourages young people to start drinking, often abusively, at an early age. The Center on Alcohol Marketing and Youth at Georgetown University monitors the effect of the marketing practices of the alcohol industry on American youth.

As you read, consider the following questions:

1. According to the center, what percentage of the national television population is between twelve and twenty...